Social Media Manager

Atlanta Ballet: Social Media Manager

The Social Media Manager reports to the Director of Public Relations in the Marketing Department and is responsible for supporting Atlanta Ballet’s overall marketing and brand strategy through content generation, social media posting, community engagement and reporting

Skills:

  • Understanding of social media management tools, ideally Sprout Social
  • Social data analytics
  • Excellent copy writing skills
  • Ability to communicate effectively with employees across the organization
  • Passion and curiosity for all things social

Responsibilities:

Social Media

  • Manage all accounts across Atlanta Ballet’s social media platforms
  • Strategize, conceptualize, and schedule content to support all public-facing initiatives for Atlanta Ballet and the Centre for Dance Education
  • Research, draft, size and create engaging content and copy to support Atlanta Ballet and Centre for Dance Education brands
  • Manage and respond to comments and messages on Atlanta Ballet feeds
  • Monitor performance across channels, sharing weekly reports with director of public relations
  • Ability to communicate effectively with employees across the organization
  • Attend performances and events outside of regular business hours, including evening and weekend performances occasionally

Digital Marketing

  • Collaborate with an external data transformation team to strategize and plan paid campaigns across multiple digital platforms.
  • Research and implement creative use of video and photography to design interesting and effective digital campaigns.
  • Coordinate with in-house videographer and design director to plan and request dedicated creative assets for digital campaigns.
  • Conceptualize and design creative assets and ad copy for paid campaigns.

Graphic Design and Asset Management

  • Manage photo approval process and coordinate with all relevant parties including Artistic Director, Dean of the Centre for Dance Education, company dancers, choreographers, stagers, guest artists, and photographers.
  • Organize and archive photos from performances, events, rehearsals, company class, and more.
  • Manage internal photo needs for design projects, e-news campaigns, social media, website, and more.

Qualifications

  • BA/BS Degree or equivalent experience
  • Must possess strong design abilities and proficiency in design software applications
  • Ability to manage and take ownership of multiple projects and work cross-functionally within an organization
  • Knowledge in technical aspects related to digital content generation
  • Understanding of current tools and tactics used in social media management
  • Excellent written and verbal communication skills
  • Excellent attention to detail and follow-through skills

Send resume, writing and portfolio samples to Allison Kang, Director of Public Relations, akang@atlantaballet.com

Atlanta Ballet is an Equal Opportunity Employer, and as such, we embrace and promote Diversity, Equity, and Inclusion (DEI) throughout all aspects and levels of our organization including artistic programming, talent recruiting and retention, training, workplace culture, and community engagement.